No less than 35,000 ads and posters have appeared since the launch of Lürzer“s Archive. To mark the 25th anniversary of our publication, we therefore decided that it was time to review the past quarter of a century. Naturally, all of the past work featured is among advertising“s creme de la creme, yet there are some quite exceptional items that stand out even after all these years. These you will now find in the "25 Years of Lürzer's Archive" special, all of them grouped into the now familiar LA categories.
James Alfred "Alf" Wight, OBE, FRCVS (3 October 1916 – 23 February 1995), known by the pen name James Herriot, was a British veterinary surgeon and writer, who used his many years of experiences as a veterinary surgeon to write a series of books each consisting of stories about animals and their owners.[1] He is best known for these semi-autobiographical works, beginning with All Creatures Great and Small in 1972. The British television series adapted from the books is also titled All Creatures Great and Small.