Современные методы управления репутацией государственных и коммерческих структур. Практика организации PR-акций. Бренд-менеджмент, капитализация имиджа. Оценка эффективности. Организация работы пресс-службы. Интернет-PR. Издание ориентировано на тех, кто профессионально интересуется сферой PR в политике, экономике, шоу-бизнесе.
James Alfred "Alf" Wight, OBE, FRCVS (3 October 1916 – 23 February 1995), known by the pen name James Herriot, was a British veterinary surgeon and writer, who used his many years of experiences as a veterinary surgeon to write a series of books each consisting of stories about animals and their owners.[1] He is best known for these semi-autobiographical works, beginning with All Creatures Great and Small in 1972. The British television series adapted from the books is also titled All Creatures Great and Small. ro
