The brand with the highest number of campaigns from around the world featured was – perhaps no great surprise – McDonald’s with eight, followed closely by Heinz with seven entries. In beers, Stella Artois (six) narrowly beat Guinness (five), and in non-alcoholic drinks there was a pat between Pepsi and Evian (both of them with three campaigns in the book). I leave it up to you to soon discover which other 198 ad campaigns from the millennium’s first decade made it into the compilation.
James Alfred "Alf" Wight, OBE, FRCVS (3 October 1916 – 23 February 1995), known by the pen name James Herriot, was a British veterinary surgeon and writer, who used his many years of experiences as a veterinary surgeon to write a series of books each consisting of stories about animals and their owners.[1] He is best known for these semi-autobiographical works, beginning with All Creatures Great and Small in 1972. The British television series adapted from the books is also titled All Creatures Great and Small. ro